On Wednesday, home carbonization system manufacturer and supplier SodaStream International (NASDAQ:SODA) announced it has signed a "strategic agreement" with privately held Ocean Spray Cranberries.
The import of the agreement, of course, is to allow SodaStream to license the Ocean Spray brand to develop to "a portfolio of juice blend concentrates co-developed exclusively for the SodaStream home beverage carbonation system." In other words: SodaStream is going to start selling carbonated cranberry juice soda.
Beginning sometime in the second half of this year, SodaStream machine owners should be able to create their own blends of regular and diet Cranberry, Cranberry-Grape, and Cranberry-Raspberry sodas at home. These are described as the "initial flavors," so it's likely that if this first batch is successful, other flavors will be forthcoming in future years.
Financial terms of the licensing agreement were not disclosed. Regardless, SodaStream shares reacted positively to the news, rising 4.6% in Wednesday trading to close at $48.50.
Fool contributor Rich Smith has no position in any stocks mentioned. The Motley Fool recommends SodaStream. The Motley Fool owns shares of SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.