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The Phablet Craze Gets Crazier

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February 27, 2013 | Comments (1)

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Suddenly, phablets have become a popular Reese's Peanut Butter Cup-style mashup of technology. Shrink a tablet, give it a six-inch screen, add a phone antenna, and -- voila! -- you've got a phablet. Both LG and Samsung showed off new models at this week's Mobile World Congress in Barcelona.

ABI Research says consumers purchased more than 83 million phablets last year. They'll buy another 150 million in 2013, ABI says, with exactly none of those sales going to Apple (NASDAQ: AAPL  ) . Like Steve Jobs before him, CEO Tim Cook tends to eschew hybrid devices. For now, all he'll say about Apple's plans is to expect "great stuff" in the months ahead.

Should investors be worried that Apple is ceding the phablet market to peers? The Motley Fool's Alison Southwick asks Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova for his perspective in the video below. Please watch, and then leave a comment to let us know what you think.

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Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool owns shares of Apple. Motley Fool newsletter services have recommended buying shares of Apple and creating a covered bull call spread position in Apple. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.


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  • Report this Comment On February 27, 2013, at 6:49 PM, ScottAtlanta wrote:

    lol. Yes, I would buy a phablet.

    I bought first gen. Galaxy note. It's why I waited to enter into the "smart phone" realm -- I wanted a device I could carry in my pocket but that I could actually easily read and manipulate. Tiny screens mean constant scrolling!

    The primary fx of the device (and future devices!) is to access the internet/knowledge/info/apps...the secondary fx is the phone. Apple has the equation reversed.

    I can't wait till optic advances or google glass....gets us away from the brick and frees us into the space around us (e.g., type on a projected keyboard, manipulate a projected screen, etc.). Tell me which co.s will do this....!!

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