Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



What You Should Know About J.C. Penney's Leaders

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

Here at The Motley Fool, we like to emphasize the importance of company leadership. But some leaders are more important than others. As Warren Buffett once said, even a ham sandwich could run Coca-Cola -- no offense, Muhtar Kent. Perhaps the most important leaders are those heading companies in transition, or companies in declining industries where a certain dexterity or creativity is necessary to keep the business growing. J.C. Penney (NYSE: JCP  ) seems to be a perfect example of this type of company, as CEO Ron Johnson's bold rebranding initiative has thus far been a disappointment. In the excerpt from our premium research report below, we examine the company's leadership, starting with Johnson, and discuss how the company's leadership impacts its future:

CEO Ron Johnson is, of course, the key figure here. Before coming to J.C. Penney, Johnson spearheaded Apple's retail initiative, coming up with ideas like the Genius Bar and leading the iPhone maker to record sales-per-square-foot figures. Johnson said the goal of those stores was to "enrich lives," and they are one of the main reasons that Apple has become the most valuable company in the world.

Before Apple, Johnson spent 16 years with Target, most recently as its senior merchandising executive. At Target, Johnson helped the big-box retailer form partnerships with upscale designers, separating it from the likes of Wal-Mart and giving it its "cheap chic" image. Johnson is regarded as a visionary in his field. Johnson has said he's come to J.C. Penney to "transform, not improve."

Since coming on board at Penney's, Johnson has assembled his own management team, including COO Michael Kramer, who had previously managed a number of fashion labels as CEO of Kellwood and worked directly under Johnson at Apple as CFO of Apple Retail. Johnson also plucked Daniel Walker to serve as chief talent officer, a position he previously held with Apple. Kramer and Walker are well compensated, with salaries of $4.23 million and $8.2 million, respectively. Several other Apple alumni have also come on board, including Kristen Blum as chief technology officer and Laurie Beja Miller as executive vice president of The Square. Johnson took on the chief marketing and merchandising position after the departure of Michael Francis.

Keep reading
If you found the preceding information useful, I encourage you to pick up a full copy of the research report, which features in-depth analysis of the retailer's opportunities, risks, and key areas to watch. As a free bonus, it even comes with a year's worth of updates to keep you in the know as earnings reports and other breaking news come out. To get started with this top-notch package today, all you have to do is click right here.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2283721, ~/Articles/ArticleHandler.aspx, 9/28/2016 8:14:48 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 10 hours ago Sponsored by:
DOW 18,228.30 133.47 0.74%
S&P 500 2,159.93 13.83 0.64%
NASD 5,305.71 48.22 0.92%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/27/2016 4:01 PM
JCP $9.55 Down -0.02 -0.21%
J.C. Penney CAPS Rating: *
AAPL $113.09 Up +0.21 +0.19%
Apple CAPS Rating: ****
KO $42.59 Up +0.54 +1.28%
Coca-Cola CAPS Rating: ****
TGT $68.29 Up +1.07 +1.59%
Target CAPS Rating: ***
WMT $72.33 Up +0.71 +0.99%
Wal-Mart Stores CAPS Rating: ***