The video below is taken from an interview that Motley Fool analyst Brendan Byrnes recently had with Seth Godin, author of The Icarus Deception. Godin is also a talented public speaker, marketing guru, blogger, entrepreneur, and respected thought leader.
Seth's forward-thinking and contrarian views are critical considerations for finding success in life, business, and investing.
It's the same approach our own chief investment officer, Andy Cross, took when selecting The Motley Fool's Top Stock for 2013. I invite you to uncover his market-beating thinking in this new free report. Just click here now for instant access.
Brendan Byrnes: Do you think this is a model that other authors can use, overall? Maybe potentially disrupting the publishing industry? Go straight to the Nook, the iPad, the Kindle Fire? Is this something other people can use, or do you think it's more established authors?
Seth Godin: If we look at this conceptually, when Tom and the rest of the gang did their book, they needed to get picked. You need one of the big five book publishing companies to say, "We pick you."
Well, now, thanks to the long tail and Amazon and the Kindle, anyone who wants to write a book can. We're going to see the number of books published in the U.S. go from 100,000 to a million in one year because if you want to publish it, you can.
Publishing is no longer the act of getting it to the world. It's: How do you get people to read it? That's the challenge. What I was trying to demonstrate with the Kickstarter campaign is, if you can build an audience you can be an author, but you have to build an audience person by person, step by step.
