In the following video, Motley Fool consumer goods analyst Blake Bos tells investors that, while Sturm, Ruger & Co. (RGR 0.35%) did beat estimates, it's a lot more important for understanding the company in the long-term to take a look at the internal metrics. He talks about the company's ability to expand its sales and revenue, and grow its margins, and return a lot of that excess cash to shareholders through dividends rather than share repurchases. He also tells us that the company still struggles with supply shortages. He then takes a look to the future and informs us that this insane demand will eventually taper off, and what investors should do when it does.