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Coke and Pepsi Struggle With Obesity, While 1 Company Stands to Gain

In this video, Motley Fool consumer goods analyst Blake Bos tells investors about Coca Cola's (NYSE: KO  ) and Pepsi's (NYSE: PEP  ) recent efforts to tackle the obesity epidemic in Europe and the United States, and why this may create a big opportunity for SodaStream (NASDAQ: SODA  ) . SodaStream has recently been gaining ground in the U.S., partially due to its positioning as the healthy alternative to traditional sodas. Blake tells us how this could strengthen the bull case for SodaStream, but also reminds us of one possible reason not to buy.

SodaStream's carbonation technology sounds simple, right? Well, this razor-and-blade company offers an intriguing opportunity for growth that may be harder to duplicate than you might think. Our premium report on SodaStream explains the opportunities as well as the risks in the company. So just click here to get started.

Read/Post Comments (2) | Recommend This Article (4)

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  • Report this Comment On March 06, 2013, at 9:34 PM, adamlevy wrote:

    Blake, this is the exact same thesis I have for SodaStream. Glad to hear some other Fools are with me on this one despite its 2-star CAPS rating.

  • Report this Comment On March 07, 2013, at 10:46 PM, TMFBos wrote:

    Thanks Adam, be sure to keep an eye on revenue growth from consumables (co2, flavorings, etc..). You'll want to see that continue to increase as they get into new markets. It shows folks are actually using the machines.

    Fool On!


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Related Tickers

9/29/2016 4:00 PM
KO $42.03 Down -0.12 -0.28%
Coca-Cola CAPS Rating: ****
PEP $107.76 Up +0.38 +0.35%
PepsiCo CAPS Rating: ****
SODA $26.34 Down -0.35 -1.31%
SodaStream CAPS Rating: **