Drugmaker VIVUS (NASDAQ: VVUS ) has struggled to ramp up sales of its recently approved obesity medication Qsymia. With competition from Arena Pharmaceuticals (NASDAQ: ARNA ) and its partner Eisai (NASDAQOTH: ESALY ) looming once their drug Belviq clears DEA scheduling, VIVUS has launched the Save Now! program. In this video, health care analyst Max Macaluso discusses how this new program will impact VIVUS' business and how it might affect the competitive landscape of the obesity market.
Who will win the obesity drug market?
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Editor's note: This video was filmed on March 5, 2013.