Coming Soon: A Market for Used E-Books

What if you could throw a yard sale to get rid of your old digital content? Songs, e-books, games, movies -- all that stuff you downloaded forever ago but don't really use anymore?

Right now, it's just not practical, or legal, to sell the digital content we've amassed over the years. The terms we agree to when we download the stuff tell us that we're technically renting it anyway. And even if we could legally sell our used songs or books, there's no good way to actually transfer ownership to a willing buyer.

But Amazon.com (NASDAQ: AMZN  ) and Apple (NASDAQ: AAPL  ) are busy trying to change all that.

Digital marketplaces
Amazon received a patent in January to set up a "secondary market for digital objects." According to the filing, the company could create an electronic marketplace where users have the option to give up their rights to the content they've purchased, and to transfer those rights to someone else. In other words, they could sell used digital content just like they can hawk their stuff in the physical marketplace.

And Apple just last week received a patent along those same lines. The Mac maker's filing imagines a digital bazaar where users can sell previously owned stuff, with a portion of the proceeds going to the creator or publisher. A cut could also go to the original seller, of course, which in this case would be Apple.

Almost like new
But I'm sure both companies see the potential for profits here. After all, the market for used physical goods is massive. eBay (NASDAQ: EBAY  ) built its gigantic marketplace around the sale of secondhand goods. And while that's less of a focus for the company now, it still lists more than 350 million items, many of which are slightly used or refurbished. Amazon has its own thriving business for used products offered by third-party sellers. People value the freedom to trade in their wares and grab a portion of the purchase price back after they're done with them.

That's just as true for previously owned video games. GameStop (NYSE: GME  ) makes a killing on used gaming software and hardware. Those products accounted for 18% of the retailer's revenue last quarter, but a whopping 39% of its gross profit.

And we know that gamers cherish the freedom to trade in those used games. With rumors swirling that Microsoft and Sony have been thinking about banning used games from their next-generation consoles, GameStop had a warning for these companies: Gamers will not be pleased. "We know the desire to purchase a next-generation console would be significantly diminished if new consoles were to prohibit playing pre-owned games, limit portability, or not play new physical games," a GameStop spokesman told Bloomberg news.

It's all about the system
And that gets to the main reason Amazon and Apple need a digital marketplace: More consumer freedom is essential to their online and offline strategies. Both companies have thriving ecosystems that lean heavily on selling their own hardware. Spurred along by the explosion in sales of iDevices, Apple just booked its 25 billionth song download last month. iTunes generated $7.5 billion in sales just last year.

Amazon has been flooding the marketplace with its own digital stuff, too. Kindle e-reader sales regularly top the company's best-seller product lists. And e-book sales passed those of print books almost two years ago. At the time, CEO Jeff Bezos said, "We had high hopes that this would happen eventually, but we never imagined it would happen this quickly."

Foolish bottom line
Apple and Amazon might not have imagined how fast we consumers would embrace the idea of shelling out for digital content. But now that the trend is here to stay, it makes sense to bring some order and flexibility to the market for digital stuff. The companies' massive business success over the years means that many of their customers have built up big libraries of downloads that are burdened by strict content-management rules.

To give their users more freedom in dealing with all the content they have been selling us -- and to keep the sales momentum going -- Amazon and Apple have every reason to figure out some answers to the tricky issues of digital content management. We need a marketplace for secondhand digital goods. The sooner, the better.

Read on
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  • Report this Comment On March 10, 2013, at 1:39 AM, greenember wrote:

    Being able to sell a used eTextbook could explode the ebook market for college materials

  • Report this Comment On March 10, 2013, at 9:00 AM, TMFSigma wrote:

    Definitely, @greenember. If we're just renting the books anyway there should be a way to return them, and some incentive for doing that.

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