Like It or Not, Google Is Shaping Your Future

The future is anything but certain, but that doesn't stop Google (NASDAQ: GOOGL  )  from predicting what technologies consumers will want over next few years. The company's current innovations are already influencing industries -- and probably your future.

Through the looking glass
You may have heard about a little thing called Google Glass: a hands-free, voice-activated pair of computerized glasses. The glasses are the latest form of wearable computing, set for a consumer release at the end of this year. They transform everyday experiences and interactions into something that can be shared, recorded, and documented without missing a beat.


Source: Google.

Google Glass enables users to take photos and videos at the moment of experience, get directions overlaid on top of the real world, stream live moments, and send calls and texts with minimal device interaction. Google Glass is more than a gimmick or a science-fiction trinket -- it's a technological contrivance that blurs the lines between technology and life.

That may seem slightly dramatic, but almost every technological device that is truly revolutionary seems overhyped and oversold at its beginning. Take a step back 20 years ago and imagine asking your phone to remind you about your latest appointments, or reaching for a device in your backpack that holds thousands of books inside it, or another device in your pocket that can tell you where you are anywhere in the world and connect you to any person. All of these are now ho-hum technologies that we now take for granted, but they were, and still are, amazing innovations.

Apple's (NASDAQ: AAPL  ) Siri lets us talk to computers and have them (admittedly, not always perfectly) answer us back and help us find information. Microsft's (NASDAQ: MSFT  ) Kinect gives us control of computerized devices without even touching a screen, like Tom Cruise in Minority Report. But a virtual personal assistant, gesture controls, and Kindle books don't paint the whole picture. For technology to truly improve our lives, it needs to get out of our way and simply work for us. With Google Glass, the company is attempting to do just that, by taking the technology out of our hands and allowing us to experience things as they used to be, before we had to grab our phone to remember the memory.

But Google's tech ambitions go much further than wearable computers. The company wants its technology to save lives, and it's set its sights on driverless cars to make help make that happen.

Where would you like to go today?
Google's widely publicized self-driving car has driven more than 300,000 miles since 2010, without a single computer-related accident (although a few minor incidents have occurred at the hands of human drivers). Cars that park themselves have been available for years, and a growing number of vehicles can already detect pedestrians and other vehicles, automatically speed up or slow down vehicles on the highway, and stop a vehicle when a driver isn't paying attention. The next step in innovation is combining all of those technologies into one system.


Source: Google.

Google's pursuit of car autonomy has already influenced the automotive industry. General Motors, Audi and Toyota are all working on their own autonomous vehicles, and as of the end of last year, Nevada, Florida, and California allowed Google to use driverless cars on their public roads.

It's tempting to think of self-driving cars as technology for technology's sake, but the head of auto testing at Consumer Reports told CNN that computer driven cars could significantly decrease traffic deaths, which in 2011 totaled more than 30,000 in the United States. Google co-founder Sergey Brin believes self-driving cars will be commercially available in the next five years and that they will save lives by reducing the amount of preventable accidents.

The here and now
A computer that you wear or a car that drives you around may be too much for some people to swallow right now. After all, giving up control or being too connected to our devices does raise some obvious concerns. But we're all taking baby steps toward this future, even if it's subtly.

Google just released a new feature in its search app called Google Now, which acts like a personal assistant for Android users. In contrast to Apple's Siri, Google Now's job is to tell you important things before you need to know them. As you get ready for work, it tells you how likely you are to hit traffic on your drive. It can also tell you if your flight's delayed or if your UPS package has shipped. It's designed to help Android users engage with their lives in a better way, through technology.

Google Now is just a small step moving us closer to a future where technology works for us but stays hidden in the background. Google is trying to create technology that helps us know what we want to know, share what we want to share, and be where we want to be -- without being seen. You may not want all the technology the company's working on right now, but one day it'll probably be part of our world, and we'll hardly give it a second thought.

Google is one of the most dominant Internet companies ever, but its innovations span far beyond search engines and its Android mobile operating system. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.


Read/Post Comments (2) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 09, 2013, at 9:50 PM, techy46 wrote:

    Talk about law suits waiting to happen. The first car accident caused by gCar or gGlasses will be monumental. I mean if people can't multitask, drive and text, without causing an accident can you imagine gGlasses impact. The gCar is the the best yet. Liitle boy runs out in front of gCar and gets run over. It doesn't matter if nobody could've avoided running the boy over. gCar will stand for goneCar.

  • Report this Comment On March 10, 2013, at 2:00 PM, ScottAtlanta wrote:

    Wrong Techy. Recent case of a mother jay walking with her kids, one gets killed. They arrested the mother and charged her, not the driver.

    Your logic isn't good. Glass is reducing the attentional demands to voice and visual -- this is what people do when they're talking to a passenger while driving a car or reading road signs and billboards while driving. As an analogue, if you have 5 people in your car (or 5 tasks going on) you are responsible for decreasing them so you don't have an accident -- same thing for Glass, if you bring up 5 tasks and are surfing the internet while driving, walking, etc. then you are responsible for the outcome, not Glass. It's no different than any other technology or task (e.g., 5 kids in the back seat of your car).

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2303404, ~/Articles/ArticleHandler.aspx, 9/18/2014 1:41:49 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement