Can Conscious Capitalism Create a Competitive Advantage?

Now that John Mackey's book, Conscious Capitalism: Liberating the Heroic Spirit of Business, is a best-seller, more of the world is talking about doing good while doing business. Nowhere was that more true than at the South by Southwest Interactive festival over the weekend in Austin, Texas.

Mackey helps lead organic grocer Whole Foods Market (NASDAQ: WFM  ) , and he does he so with a purpose: Give the world healthier dietary choices. In preaching conscious capitalism, Mackey argues that free-market capitalism can and should be a vehicle for achieving higher purposes.

All of which sounds great, of course. But does doing good in this way lead to larger profits? How can we know? The Motley Fool's Alison Southwick asks Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova for his perspective in the following video. Please watch, and then leave a comment to let us know what you think.

It's hard to believe that a grocery store could return investors more than 30 times their initial investment, but that's just what Whole Foods has done for those who saw the organic trend coming some 20 years ago. However, it may not be too late to participate in the long-term growth of this organic foods powerhouse. In this brand-new premium report on the company, we walk through the key must-know items for every Whole Foods investor, including the main opportunities and threats facing the company. So make sure to claim your copy today by clicking here.


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  • Report this Comment On March 12, 2013, at 10:57 PM, Hanage wrote:

    Yes it can create a competitive advantage.

    In the case of whole foods, their focus on a higher purpose (i.e. looking out for the interests of all stakeholders) has resulted in all their interests being aligned.

    This adds valuable support and focus to the company. It is not easy to replicate.

  • Report this Comment On March 13, 2013, at 5:44 PM, terryyerdon wrote:

    Certainly one huge aspect of "Conscious Capitalism" is staff empathy. Business' that take responsibility to understand, train, educate, and grow their staff will have ongoing rewards (as well as their staff). A sustained program to teach staff members to manage themselves will open doors for them to become more conscious of the business model, mission statement, bottom lines, and become an important part of R & D. It's important for people to leave their work place each day with peace of mind knowing that they made a difference to the business, the public, and themselves. I'll buy into that everyday.

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