March 13, 2013
E-tail giant Amazon.com (NASDAQ: AMZN ) has announced that it is permanently cutting the price of its larger 8.9-inch Kindle Fire HD tablet.
The starting price of the Wi-Fi model has been reduced from $299 to $269, while the 4G LTE model is seeing its price cut from $499 to $399. Last month, Amazon offered promotional discounts on the larger tablet, and today's announcement means those prices are here to stay.
In addition, Amazon said it was expanding availability of the 8.9-inch Kindle Fire HD into Europe and Japan. The European countries included are the U.K., Germany, France, Italy, and Spain. Kindle vice president Dave Limp said the company has been able to increase production volumes and decrease costs, and now Amazon is passing along those cost savings to customers.
In October, Amazon launched its Japanese Kindle Store, including local content and its Kindle e-readers.