Amazon.com Drops Price of 8.9-Inch Kindle Fire HD, Expands Availability

E-tail giant Amazon.com (NASDAQ: AMZN  ) has announced that it is permanently cutting the price of its larger 8.9-inch Kindle Fire HD tablet.

The starting price of the Wi-Fi model has been reduced from $299 to $269, while the 4G LTE model is seeing its price cut from $499 to $399. Last month, Amazon offered promotional discounts on the larger tablet, and today's announcement means those prices are here to stay.

In addition, Amazon said it was expanding availability of the 8.9-inch Kindle Fire HD into Europe and Japan. The European countries included are the U.K., Germany, France, Italy, and Spain. Kindle vice president Dave Limp said the company has been able to increase production volumes and decrease costs, and now Amazon is passing along those cost savings to customers.

In October, Amazon launched its Japanese Kindle Store, including local content and its Kindle e-readers.

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  • Report this Comment On March 13, 2013, at 6:34 PM, Secs27 wrote:

    Why doesn't Dave Limp tell the truth. They are cutting the price because there is not demand. The kindle fires are low end devices that provide very little in the way of a pleasurable user experience.

    Amazon is being investigated for bait & switch. Amazon does not offer competitive pricing. Search thefind dot com and you'll see how many vendors offer far better pricing combined with no sales tax and free shipping. Free shipping as in you don't have to pay $79 per year for the privilege. Even eBay now offers better pricing than amazon. If you ought it on amazon you have overpaid and you have been Bezosed.

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