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Building on a 140-year-old iconic brand, Dick's Sporting Goods (NYSE: DKS ) will open a new retail concept store under the Field & Stream banner featuring outdoor equipment, accessories, and services in hunting, fishing, archery, and camping equipment. It expects the store to open the first location in Cranberry Township, Pa., this fall and will meet the evolving needs of hunters, anglers, and outdoorsmen.
"Dick's Sporting Goods originally began as a bait and tackle shop," said the sporting-goods store's president and COO Joe Schmidt. "The Field & Stream store will build upon both brands' heritage to provide an excellent customer experience for outdoor enthusiasts."
Best known for its magazine of the same name, Field & Stream features hunting, fishing, and other outdoor activities in the United States. Dick's acquired the intellectual-property rights to the Field & Stream trademarks in the hunting, fishing, camping, and paddle categories last September.
At a consumer and retail conference conducted over the past two days, Dick's said that unlike its namesake stores, it will sell handguns at the Field & Stream retail concept. It plans to open 40 Dick's Sporting Goods stores in 2013, along with two Golf Galaxy stores and two Field & Stream stores. Dick's currently operates stores in 44 states and 81 Golf Galaxy stores in 30 states.