Facebook Rolls Out Timeline Changes

By Evan Niu, CFA – Mar 13, 2013 at 5:20PM

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Facebook continues its efforts to streamline its site to broaden its appeal to users and advertisers alike.

Following last week's announcement of a redesigned News Feed, Facebook (META 0.43%) has said today that it is rolling out additional improvements to Timeline. The social network is hoping to make it easier for users to express their interests with a redesigned "About" page.

Favorite movies, books, apps, and more will be displayed more prominently and include new sharing features. The company acknowledges that the current timeline layout can be hard to read at times, which is why it's making the changes to remove clutter. The gradual rollout will continue over the next few weeks.

Facebook has been working lately to redesign its site to bolster user engagement and increase advertiser appeal. Shares gained 4% last week, when the company unveiled the new News Feed at a media event, but are down 3% today.

Fool contributor Evan Niu, CFA, has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Facebook. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.