Anyone who has ever shopped with a teenager can tell you that retail is a fickle place. For investors, it's not just a matter of staying on top of the trends. Finding durable, differentiated brands is the key. Filtering for pro-social companies can help narrow the list, as long as you don't fall into the Gap trap.
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Navigating the Perils of Investing in Retail
Retail can be a very rewarding place to invest, but it's not easy, especially when social responsibility is one of your chief concerns.
Alyce Lomax has no position in any stocks mentioned, and neither does The Motley Fool. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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