It's easy for an investor to compare same-store-sales numbers, but it's even easier for retailers to manipulate those numbers. For a true apples-to-apples comparison, try this metric instead. The Fool's Buck Hartzell explains in the following video.
Retailers report same-store sales differently. For an apples-to-apples comparison, try this metric instead.
About the Author
Buck Hartzell is a Senior Investment Analyst and Lead Advisor at The Motley Fool, where he has worked since 1998. Buck serves as an advisor for Fintech Fortunes, senior investment analyst for The Motley Fool Canada, and host of The Motley Fool’s Value Show. Previously, Buck created and managed The Motley Fool’s Analyst Development Program and penned a chapter in Lawrence Cunningham’s book The Warren Buffett Shareholder. He holds a B.A. in Sociology from McDaniel College and an MBA from Wake Forest University.
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