In this video, Motley Fool tech and telecom analyst Andrew Tonner tells investors about a recent study from a group of economists at eBay's (NASDAQ: EBAY ) Research Labs, comparing geographic areas where the company had withdrawn its Google (NASDAQ: GOOG ) ads with areas where it hadn't over a three-month period. The company found no significant loss in sales between the two areas. Does this call into question the efficacy of advertising with Google? Andrew tells us why having a major advertiser like eBay lose faith might have an impact on Google, and he gives investors some key takeaways for their own investing theses on these two companies.
As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other Web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.