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Facebook Just Dethroned Apple

While Apple (NASDAQ: AAPL  ) and Facebook (NASDAQ: FB  ) are partners in many ways and don't directly compete on any fronts, the social networker has just dethroned the Mac maker in an important way: CEO approval ratings.

Career site Glassdoor has just released its annual survey of employee approval ratings of major companies, and Facebook's Mark Zuckerberg has shot up to claim the No. 1 spot. Zuckerberg earned a whopping 99% approval rating among professional Facebookers. Apple's Tim Cook earned a 93% approval rating, down from 97% last year.

Other notable tech mentions in the 2013 rankings were Qualcomm's (NASDAQ: QCOM  ) Paul Jacobs and Google's (NASDAQ: GOOGL  ) Larry Page, both of whom got thumbs up ratings from 95% of respondents. NVIDIA (NASDAQ: NVDA  ) CEO Jen-Hsun Huang wasn't far behind, with 94% of employees backing him.

CEO / Company

2012 Approval Rating

2012 Rank

2013 Approval Rating

2013 Rank

Mark Zuckerberg / Facebook





Paul Jacobs / Qualcomm





Larry Page / Google





Jen-Hsun Huang / NVIDIA





Tim Cook / Apple





Source: Glassdoor. N/A = not available because CEO did not rank in top 25 for 2012.

The rankings have tightened as employee approval ratings climbed. Even though Larry Page earned a higher rating in 2013, Google's overall ranking fell from No. 5 to No. 11 this year. The same is true for Paul Jacobs, since Qualcomm's ranking also fell even though the CEO kept the same approval rating.

Neither Facebook nor NVIDIA ranked within the top 25 last year, but now the CEOs of both companies have jumped to earn respectable 2013 rankings. NVIDIA has increased its competitive pressure on Qualcomm over the past year, and employees seem to support Huang's strategic advances. Tim Cook appears to be losing support from employees, even though investors should still believe in him.

Cook aside, is Apple still a buy? The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

Read/Post Comments (3) | Recommend This Article (8)

Comments from our Foolish Readers

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  • Report this Comment On March 15, 2013, at 6:11 PM, dwilh51183 wrote:


  • Report this Comment On March 15, 2013, at 6:28 PM, tonycerv1 wrote:

    Facebook sitting at 26$, still way off their 38$ IPO and Zuckerburg is the best CEO in the world I guess now LOL.

    With a title like 'Facebook just dethroned Apple', I thought this article was actually going to say something important.

    Apple Bears---You've been at it for 6 solid months now, give it a rest already. There has to be some other narratives out there for you to latch onto and lots of other stocks to try and crush.

  • Report this Comment On March 15, 2013, at 7:04 PM, single07 wrote:

    Dumbest article ever!

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