Why Google Won South by Southwest

South by Southwest isn't a contest, per se. But in six hours, Google (NASDAQ: GOOGL  ) positioned itself as the undisputed leader in wearable tech while Apple's (NASDAQ: AAPL  ) rumored iWatch was nowhere to be seen.

Two devices were on display at Google's makeshift camp across from the Austin Convention Center. First, Glass, the interactive spectacles that bring the Web to wearers willing to pay up $1,500 to get access to the prototype.

Second, shoes. That's right: footwear. In the three weeks leading up to SXSW, engineers hacked together 12 pairs of shoes with chips and gear for broadcasting data to the Web. A thought experiment that spokespeople said were meant to demonstrate how brands might use the Internet to engage more fully with customers and prospects.

Do either of these devices matter? Or do they typify the sort of creativity we expect from a company whose stated intent is to fund a handful of "moonshots" in hopes of a 10 times or better return? In this interview with The Motley Fool's Alison Southwick, Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova says Google is pushing design limits in all the right areas. Please watch, and then leave a comment to let us know what you think.

For further analysis, read our newest premium research report in which we dissect Google's sprawling empire and tell you what the search king is worth, and whether the stock deserves a place in your portfolio. Access your report now by clicking here.


Read/Post Comments (2) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 16, 2013, at 2:06 AM, SFChelseaFC wrote:

    The undisputed leader in wearable tech? Let's see how many geek glasses they can sell before we get out of control with wild expectations.

  • Report this Comment On March 16, 2013, at 7:48 AM, bobbydig wrote:

    Rock n Rollers are poor, most still living at home. So why or how could any of these kids afford $1500. Google glasses will end up like Google TV. Remember that failure!

Add your comment.

DocumentId: 2315487, ~/Articles/ArticleHandler.aspx, 4/24/2014 1:15:55 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement