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Starbucks Taps Sephora Exec to Manage Brand

Starbucks (NASDAQ: SBUX  ) has hired Sharon Rothstein, formerly a senior marketing executive at specialty beauty retailer Sephora, as its global chief marketing officer.

"Throughout our 42-year history, Starbucks has strived to innovate and exceed the expectations of our customers around the world," said Chairman, President and CEO Howard Schultz in a statement today. He praised Rothstein's ability to build the brand around the world with her "forward-thinking brand sensibility and global cross-channel marketing expertise."

In addition to overseeing the Starbucks brand, Rothstein will also focus on the corporation's "emerging brands," including Seattle's Best Coffee, Evolution Fresh, La Boulange, Tazo, and Teavana.

At Sephora, Rothstein was responsible for the company's global brand positioning and digital transformation. She has also worked with Godiva, Starwood Hotels and Resorts, and Procter & Gamble. Reflecting on her new role, Rothstein was quoted as saying, "There has never been a more exciting or important time in Starbucks journey to bring my passion for elevating the customer experience to this iconic global brand."

She will officially assume her new role on April 15.

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9/30/2016 9:39 AM
SBUX $53.86 Up +0.41 +0.77%
Starbucks CAPS Rating: ****