Samsung has outspent Apple (AAPL +0.33%) in marketing over the last 12 months, and some experts -- like former Apple ad exec Ken Segall -- believe that Apple could be losing in the marketing battle against Samsung. Apple's new "Why You'll Love an iPhone" web campaign, however, could signal a shift in the winds, as Apple responds to the fact that it needs to change its approach.
Apple's New Web Campaign Is Great News for Investors
By Daniel Sparks – Mar 19, 2013 at 8:00PM
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Samsung might have won the 2012 marketing battle in the smartphone race, but Apple's new iPhone campaign shows promise for Apple in 2013.
About the Author
Daniel Sparks is a contributing Motley Fool stock market analyst covering technology, industrials, financials, and consumer goods. Daniel is the owner and chief investment officer of Sparks Capital Management. He holds a master’s degree in business administration from Colorado State University. The Globe and Mail profiled him and his investing philosophy in an article titled, “This stock picker is outperforming nearly everybody else. Here’s how he is doing it.”