Earlier this week, I took a look at how the recently expanded exchange-traded fund partnership between Fidelity and BlackRock (NYSE:BLK) affects investors today. However, the deal may have several broader, longer-term implications for the ETF industry, one of which relates to the huge retirement-account industry. Let's quickly take a look at the overall retirement-account market. Then we'll dive into what this expanded partnership may mean for the industry.
A 30,000-foot view
Last summer the Department of Labor enacted a ruling mandating employers to provide more extensive fee information to their 401(k) plan participants. The fee disclosures show what workers pay on various investment options in their employer-sponsored retirement plans. This new transparency has employers seeking lower-cost plan options. According to an October 2012 Plan Sponsor Council of America survey, more than 15% of plan sponsors sent out a request for proposal after the fee disclosure regulations went into effect, signaling heightened awareness on their parts.
Most 401(k) providers already offer a smattering of low-cost index funds, but ETFs represent another inexpensive option for employer-sponsored plans. And if the criteria for 401(k) fund selections focus more on holistic plan costs, then ETFs may prove very hard to beat for their one-two punch of low costs and accessibility. Even though ETFs have soared to more than $2 trillion in assets in their 20-year tenure, they've yet to infiltrate the 401(k) market.
Due to the way ETFs trade (intraday, like stocks, as opposed to once a day, like traditional mutual funds), there exist technical limitations for offering them in 401(k) plans. But firms are trying to break this barrier, and those with brokerage arms are best positioned to do so. This is because brokerages make the trades themselves and don't have to pay a third-party entity to do so, which keeps expenses down.
Some brokerage firms like Charles Schwab (NYSE:SCHW) already offer ETFs in 401(k)s. In fact, Schwab plans to launch an all-ETF 401(k) next year. ING Direct ShareBuilder, which is now part of Capital One Financial (NYSE:COF), already provides an ETF-only 401(k) plan, with annual fees for several of its portfolios ranging between 15 and 20 basis points annually. TD Ameritrade (NASDAQ:AMTD) also offers ETFs in its 401(k) platform. Fidelity does not -- but this extended deal with BlackRock may change that.
Low-cost options are becoming more desirable than ever in the 401(k) market, but so is control over our own accounts. These factors have led to the increased availability of self-directed 401(k)s, which allow plan participants to invest some of their contributions outside of the employer-set menu. An employer deems whether or not its 401(k) plan offers this option.
The number of plans offering these accounts has increased. Aon (NYSE:AON), one of the nation's largest 401(k) plan administrators, shows that 29% of 401(k) plans offered a self-directed option in 2011, up from 18% in 2008. However, the number of participants taking advantage of them is minimal. Fidelity claims 38% of its 401(k) participants are offered this brokerage window, but less than 3% actually use it.
Extension of the Fidelity-BlackRock partnership hints at broader implications that may change this segment of the market. As The Wall Street Journal's MarketWatch reported, the deal may likely result in more employers working with Fidelity to include a self-directed brokerage option within their plans. According to BlackRock, "To the extent that iShares will be more readily available without transaction fees in those accounts through Fidelity, we think [self-directed brokerage accounts] will become a more attractive option for retirement investors." Coincidentally, Fidelity is the largest 401(k) plan administrator, boasting 27% U.S. market share.
Foolish bottom line
Allowing investors access to BlackRock's wildly popular iShares ETFs through their employer-sponsored retirement programs would represent a huge win-win for Fidelity and BlackRock. But the two sides of that partnership aren't the only beneficiaries of the expanded deal: Those 401(k) participants who desire more ETFs, lower costs, and more control over their retirement accounts may eventually emerge as big winners as well.
Fool contributor Nicole Seghetti has no position in any stocks mentioned. Follow her on Twitter @NicoleSeghetti. The Motley Fool recommends Aon, BlackRock, and TD Ameritrade. The Motley Fool owns shares of Aon. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.