Is Coca-Cola's Study a Nightmare for Facebook?

Coca-Cola (NYSE: KO  ) has come out and said that a recent study it conducted found that advertising via "buzz" -- i.e., sharing through social media such as Facebook (NASDAQ: FB  ) or Twitter -- had no measurable impact on sales for the company. Is this a major problem for Facebook's business model? In the following video, Motley Fool consumer-goods analyst Blake Bos tells investors why they shouldn't put a lot of stock in this study. He shows us what the biggest problems with the study were, and why companies still have a lot of value to unlock through social-media advertising.

Coca-Cola's wide moat has helped provide its shareholders with superior gains in the past, but the company faces some new threats to its continued market dominance. The Motley Fool recently compiled a premium research report containing everything you need to know about Coca-Cola. If you own or are thinking about buying shares in the company, you'll want to click here now and get started!


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