Apple (NASDAQ:AAPL) is rumored to be increasing its quarterly dividend to $4.14, for a yield of 3.7%. That's given the stock a boost, but the focus for investors should still be the long-term fundamentals of the company. With investors getting a value similar to that of PC-dependent Microsoft (NASDAQ:MSFT), all Apple has to do is wow us with another product launch, which may be easier said than done. 

Fool contributor Travis Hoium owns shares of Apple and Microsoft. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.