Is Facebook Losing its Buzz?

By Chris Hill – Mar 21, 2013 at 7:30PM

NYSE: KO

Coca-Cola

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$265B

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(1.50%) $0.91

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Price as of April 24, 2024, 4:00 p.m. ET

Did Coca-Cola just take all the fizz out of Facebook?

The following video is from Thursday's Investor Beat, in which host Chris Hill, and analysts Bryan Hinmon and Matt Argersinger dissect the hardest-hitting investing stories of the day.

A Coca-Cola (KO 1.50%) study finds that advertising via “buzz” -- sharing through social media such as Facebook (META -0.52%) -- had no measurable impact on sales. Will Coca-Cola’s study make Facebook less appealing to businesses and advertisers? In this installment of Investor Beat, our analysts discuss online buzz and the future of Facebook.

The relevant video segment can be found between 0:32 and 2:18.

Bryan Hinmon, CFA owns shares of Facebook and Facebook. Bryan Hinmon, CFA has the following options: Long Jan 2015 $40 Calls on Facebook and Long Jan 2015 $40 Calls on Facebook. Chris Hill owns shares of Coca-Cola. Fool contributor Matthew Argersinger has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola and Facebook. The Motley Fool owns shares of Facebook. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.