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Why BlackBerry's Z10 Will Never Beat the iPhone

BlackBerry (NASDAQ: BBRY  ) began selling its new Z10 smartphone in the U.S. on Friday. While the phone is very impressive, in this video, Motley Fool tech and telecom analyst Andrew Tonner gives investors one unfortunate reason why this phone will never challenge the iPhone: It's just too late to the game. Andrew tells us more about the phone and how well he expects it to do in the U.S. market.

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Read/Post Comments (10) | Recommend This Article (1)

Comments from our Foolish Readers

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  • Report this Comment On March 22, 2013, at 8:12 PM, gettmoney wrote:

    LoL..the Z10 don't have to beat iphone all it have to do is gain some new users and get its existing users to up grade to the Z10 and coming soon Q10..

  • Report this Comment On March 22, 2013, at 8:28 PM, twolf2919 wrote:

    I watched the video and futilely waited for the reporter to give his reasoning behind why he thought that Blackberry was too late to the party. But he never did.

    It's not that I don't agree, but the reporter's only explanation seemed to have been that BB cannot match the marketing budget of the incumbents. That is certainly a problem. But a bigger one, in my opinion is the absence of a credible app store competitor. BB recently announced 100,000 apps in its store, but when I searched it, I couldn't even find one of the biggest apps: Google Maps. When the competition's app store is 7-8 times the size, it's difficult to imagine customers flocking to the BB phone.

  • Report this Comment On March 22, 2013, at 8:52 PM, sdgdsfgsda wrote:

    Ha....a apple shareholder is making a case for apple...that's just funny...he likes to get more bag holders so professionals can unload their apple holdings. Apple is past just like BBRY once was the past.

  • Report this Comment On March 22, 2013, at 9:19 PM, Oril wrote:

    This Tonner idiots rant is not even worth commenting on but one thing that is clear by today's high volume sell off is that the short sellers have increased rather than decreased their positions which puts them in a ridiculously vulnerable position when Blackberry releases its better than expected results next week. It's going to be fun to watch.

  • Report this Comment On March 22, 2013, at 10:05 PM, TruthBToldByMe wrote:

    shorted 10K at 60 covered at 15. Shorted again at 16 will cover at 8. BB has no chance. Will be zero in 12 months.

  • Report this Comment On March 22, 2013, at 10:08 PM, JPseal wrote:

    Same batch of analysts who believed aapl will reach $1000. They also said european union will break up by 2012. No wonder Madoff thrived in the US for almost 15 years! These analysts are in the same league with Lance Amstrong - all fraud! Who is going to believed these clowns.

  • Report this Comment On March 22, 2013, at 10:17 PM, TimKnows wrote:

    Tonner is an idiot. Ignore him.

  • Report this Comment On March 22, 2013, at 11:15 PM, applefan1 wrote:

    The problem with Blackberry is more related to apps, third party hardware, and they don't have a desktop platform. Apple has an install base that's growing of desktop/laptop users and they are more likely going to use an iOS device.

    The Windows crowd that's not so obligated to Microsoft tends to move to another platform and Apple has benefited from that sub group of Windows users.

    Android seems to attract more kids in their teenage years to their 20's because they typically don't come from a business professional standpoint because iOS flat out has more apps/hardware that cater to the business professional. Android also attracts those that don't have or want to spend much money, so even though they sell lots of units, they are people that don't spend much money, don't think that security or a good method of releasing bug fixes in a timely manner is critical. They would rather spend time playing around with the OS modifying their devices instead.

    Nokia is getting pressure from Samsung because they are playing the shotgun approach by putting out models that compete with everyone.

    Blackberry just hung onto their original keyboard design and they are late to the party of emulating Apple and since there is little third party support, I don't see them gaining much market share. I see them losing market over all. If anyone, they should be trying to go after Anrdoid users if they can rather than trying to pimp off of Apple users.

  • Report this Comment On March 23, 2013, at 12:53 PM, NotAfoolHere wrote:

    why not just call yourselves the apples fools, everything said on this garbage page is aaple this, apple that

    the best thing is to avoid this garbage site or else just expect everything is just bs

    i dont ever need to read what they say, i know it is garbage

  • Report this Comment On March 23, 2013, at 6:09 PM, tonyrenier wrote:

    It strikes me that we only ever hear about market share.

    When Blackberry ruled the market, how many "smartphones" were ON the market. I believe that a check of actual product sales would find that even BlackBerrys older device continued to rise or at least remain stable. When iPhone came along the carriers realized that they had failed to recognize a cash cow.

    Will BlackBerry ever sell as many handsets as Apple? I don't know and neither does anyone else. Will they gain market share-Yup.

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