Zynga: Now Less Social

By Tim Beyers – Mar 26, 2013 at 9:32PM

NASDAQ: ZNGA

Zynga

The gaming company eliminates mandatory Facebook sign-in.

You know those friends who pollute your Facebook (META -0.28%) feed with updates from all the Zynga (ZNGA) games they're playing? You might be seeing less of them soon.

Last week, via its corporate blog, Zynga announced enhanced features at Zynga.com that allow players to create distinct accounts at the site. No more mandatory Facebook log-ins, a big step for a company that last year derived 86% of revenue and 81% of its overall bookings from the social network.

Yet looking at the numbers, the bigger mistake would be not to act: Zynga has suffered losses in four the past five years, including the last two.

In the following video, Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova says Zynga is smart to diversify but cautions that it could take years for investors to see the benefits. Do you agree? Disagree? Please weigh in using the comments box below.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

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