BlackBerry Makes App Progress

Back when BlackBerry (NASDAQ: BBRY  ) 10 launched in January, the company touted a 70,000 headline figure for its app count. I initially criticized BlackBerry for the fact that 40% of these apps were just wrapped Google (NASDAQ: GOOGL  ) Android apps, since this would present important strategic challenges farther down the road.

A couple months later, the company said its app figure reached 100,000, adding 30,000 new apps over seven weeks. At the time, BlackBerry didn't give any details on how many were Android ports.

Well, the company has now done just that, and is making progress on the divide between native and ported apps. In a recent interview with AllThingsD, BlackBerry exec Martyn Mallick said that roughly 20% of the 100,000 apps are now emulated Android apps (Mallick is the same exec that confirmed the first 40% figure in January).

If we compare those figures, BlackBerry started with roughly 28,000 ported apps and 42,000 native apps. Now the turnaround candidate has 20,000 ported apps and 80,000 native apps. Even though those figures are approximate, it would appear that developers have made the leap to native with roughly 8,000 apps.

That's an encouraging sign for BlackBerry, since native apps perform significantly better than the wrapped Android ports running in an emulator, and building its native app count will bolster consumer confidence in the platform and give BlackBerry 10 better odds of long-term viability.

Mallick also said that some developers are meeting BlackBerry halfway -- keeping their Android apps but tweaking them to cater to specific features of BlackBerry 10. That includes high-profile titles like Amazon.com and eBay. The smartphone maker is also offering incentives like a $10,000 guarantee that developers can successfully monetize their content on the platform.

BlackBerry isn't in the clear yet, and the distinction between native and ported apps is a subtle one that may potentially be lost on the average consumer, but every little bit helps.

As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.


Read/Post Comments (1) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 27, 2013, at 9:35 PM, magnaman1969 wrote:

    I only pay for native apps.

    I'll take the free android ports but if they want my money its native only.

    BlackBerry is doing an awesome job of bringing apps daily and I support the native app developers by buying them.

    Z10 is an awesome phone to write native apps for....

Add your comment.

DocumentId: 2334554, ~/Articles/ArticleHandler.aspx, 4/21/2014 6:22:54 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement