Ah, popularity. Even though companies work so hard for it, they're never quite prepared for a possible backlash. Last week, photo app Instagram saw the dark side of being trendy when its users expressed outrage over a brief technical glitch.  

Social media giant Facebook (NASDAQ:FB), which bought Instagram last year, is no stranger to this kind of consumer vitriol. Is it simply all in a day's work for both companies? In the video below, Fool contributor Caroline Bennett looks at the situation.

Fool contributor Caroline Bennett has no position in any stocks mentioned. The Motley Fool recommends Facebook. The Motley Fool owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.