Taco Bell has been struggling against Chipotle (CMG 1.95%) for years in the Mexican fast-food market. But it's found a secret weapon, turning its tacos into giant Doritos chips. Doritos loves the exposure, and will launch a Locos Tacos chip early next month. Is this a fad, or a sustainable advantage that can save Taco Bell? Travis Hoium explores the latest moves by Taco Bell.
Is Doritos Turning Taco Bell Around?
About the Author
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.