In this video, Andrew Tonner explains why Google is still a good investment despite its recent run. The most compelling reason is the advertising revenue Google receives from its mobile Android search engine. While mobile advertising isn't as profitable as desktop advertising, Google improved its cost per click by 2% last quarter and may have developed a more lucrative advertising model. Google also is simply a remarkably innovative company with a wide industrial moat. While trading at a fair price today, Google will be hard to disrupt in the future and is likely to reward investors getting in today.
As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other Web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.