More Evidence That a Larger iPhone Can Wait

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By now, you've probably heard of the rising consumer trend toward "phablet" devices, oversized smartphones that flirt with tablet turf. Phablets have played a notable role in Samsung's rise to the top of the smartphone market, thanks to the relative success of its Galaxy Note lineup.

Analysts and investors alike continue to call for Apple (NASDAQ: AAPL  ) to release a larger iPhone to address that growing market. Investor perception that Apple is falling behind the times has contributed to the Mac maker's pullback since September. Although if you look at the actual data, there's a big disconnection that casts doubt on how meaningful the phablet trend really is.

Data from Strategy Analytics showed that the iPhone 4S (3.5-inch display) handily outsold the Galaxy S III (4.8-inch display) last year, which certainly implies that Apple can afford to wait. The newest evidence comes from Flurry Analytics, which now gathers data on 1 billion mobile devices in use around the world.

Flurry considers a phablet as a device with a 5-inch to 6.9-inch display. Its data shows that only 2% of device models in use qualify as phablets.

Source: Flurry Analytics.

The bulk of devices fall into the "medium phone" category, which includes 3.5-inch to 4.9-inch displays, including the iPhone. This is why Flurry goes as far as to call phablets a fad. By these definitions, Samsung's newest Galaxy S4 barely crosses into phablet territory with its 5-inch display, while the predecessor Galaxy S III was simply on the larger end of the "medium phone" spectrum with its 4.8-inch display.

Even within Google Android, the predominant phablet platform, only 7% of active users are using the hybrid devices.

Source: Flurry Analytics.

There's still a case to be made that Apple has room to expand up into the 4.5-inch to 4.8-inch display segment, since the market seems to be honing in on that form factor. Still, don't ever expect an iPhablet to compete directly with the 5.5-inch Galaxy Note 2, and don't expect a larger iPhone until 2014.

There's no doubt that Apple is at the center of technology's largest revolution ever, and that longtime shareholders have been handsomely rewarded with over 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

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  • Report this Comment On April 01, 2013, at 6:58 PM, FreeRange1 wrote:

    Wrong. Wrong. Wrong. This "article" is a very US centric look at the issue. As an expat living in Asia I can assure you that the preference for a larger size screen on mobile phones is a freight train that has left the station and is rapidly gaining speed in this part of the world. The reason is quite simple. For many many people here their phone is their primary or only computing device and it is therefor easier to do all or most of your computing on with a larger screen. Many here are trading in their iPhones for these larger devices. And it is absurd to try to classify a 4.8 inch screen as something different from a 5 inch screen as if they are in totally different categories.

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