Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



An Overdue Apple Overhaul Is Coming

Let's not sugarcoat it: Apple's (NASDAQ: AAPL  ) iOS platform is overdue for some aesthetic user-interface improvements. The iPhone maker has mostly maintained the same overall look and feel of its most important software platform since 2007. In the meantime, heavyweight rivals Google and Microsoft have come a long way in terms of interface design.

With Scott Forstall's ouster late last year, design enthusiasts may finally get their calls answered with a new interface aesthetic driven largely by Jonathan Ive's tastes, which is expected to take place with iOS 7 this year.

Just a couple weeks ago, The Wall Street Journal reported that the reorganization is indeed increasing collaboration among different departments, which was the stated goal of the shake-up in the first place. As head of human interface, Ive now attends meetings related to the design direction of Apple's software.

Ive has reportedly been trying to implement a more "flat design" that would be more modern and minimalist, two characteristics that both Android and Windows Phone now boast. At the time, sources were expecting the updates to be relatively conservative.

However, a handful of well-connected Apple followers is now hearing that iOS 7 is behind schedule, in part due to more dramatic changes to the interface. Daring Fireball's John Gruber believes a "systemwide UI overhaul" is in the works. In characteristically secret fashion, engineers using the new version are required to use polarizing privacy filters on their devices in public, so mere mortals can't steal any sneak peeks.

Software engineers from Apple's OS X team have even reportedly been diverted away from OS X 10.9 in order to pitch in on iOS. This wouldn't be the first time that the Mac maker has focused more on being an iPhone maker; in 2007 it delayed the release of OS X 10.5 Leopard to redeploy talent on the iPhone as the device was preparing for launch.

At the time, the Mac was still generating 41% of trailing-12-month sales, so the company got some flak for the decision. The iPhone is now 52% of TTM sales, while the Mac is just 13%, so don't expect investors to get upset that Apple is focusing resources on the big moneymaker, especially at a time of escalating competition.

There's a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

Read/Post Comments (1) | Recommend This Article (6)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 03, 2013, at 8:49 PM, Jjkiam wrote:

    For those that want to believe that Apple has lost the ability to innovate, this will be slanted in a negative light. For those who believe that apple will continue to generate major innovations from their staff , the idea that there might be a delay can be seen as a good sign that the company isn't settling for minor incremental improvements but a more important effort to take IOS to a new level of capability as a UI.

    Guess time will tell

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2344613, ~/Articles/ArticleHandler.aspx, 9/29/2016 12:59:25 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,254.70 -84.54 -0.46%
S&P 500 2,160.03 -11.34 -0.52%
NASD 5,288.98 -29.57 -0.56%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/29/2016 12:43 PM
AAPL $112.65 Down -1.30 -1.14%
Apple CAPS Rating: ****
GOOGL $806.61 Down -3.45 -0.43%
Alphabet (A shares… CAPS Rating: *****
MSFT $57.87 Down -0.16 -0.28%
Microsoft CAPS Rating: ****