Apple Changes Its Web Campaign Approach. Are TV Ads Next?

As part of its newest web ad campaign, Apple (NASDAQ: AAPL  ) has been taking to various outlets (email, Twitter, and news interviews) to issue a barrage of messages that highlight the user-experience accolades the company has earned for its products.

This marketing approach leaves behind the emphasis on product features and takes a turn toward cementing the image of the brand as a customer favorite. In the video below, Fool contributor Daniel Sparks suggests to that we might perhaps see an overhauled TV ad campaign in the future as well.

Everyone's wondering: Is Apple still a buy? The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.


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