Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Don't Laugh at the New Facebook Phone

We can finally bury the relentless Facebook Phone chatter.

There really is a Facebook-centric (NASDAQ: FB  ) ¬†phone coming, but thankfully it's not as ridiculous as it may sound.

Facebook announced today that HTC and AT&T (NYSE: T  ) would be teaming up to introduce the first Facebook-optimized phone next week. HTC First will be available through AT&T Wireless on April 12 at a compelling price point of $99 with a two-year contract.

If this was the end, it would be a disaster for Facebook. Who wants a Facebook phone, especially one tethered to a two-year contract? Can anyone safely say that they will even care about social networking come 2015?

However, Facebook is actually doing this in a smart way. You don't need to buy the HTC First to get the shiny new interface which powers up with visual updates and other nifty navigational features.

Facebook Home is a new home screen that will be available on several of the leading smartphones running Google's (NASDAQ: GOOGL  ) Android next Friday through the Google Play app store. HTC First naturally will have it pre-installed and the device itself is optimized for the interface, but anyone that doesn't want to make that kind of investment can just stick with a Samsung Galaxy S III, HTC One, or any of the other eligible devices.

If someone tires of Facebook Home and wants to revert back to a home screen that revolves around apps instead of people, it's an easy process to undo.

Facebook's Mark Zuckerberg began the presentation alluding to third-party data showing that more than 20% of someone's time on a smartphone is spent engaging on Facebook -- and that pops up to better than 25% when you tack on Facebook's Instagram. Social apps make up the largest category of smartphone engagement.

Facebook is taking a logical and evolutionary step with Facebook Home, and that will hold true even if next week's rollout of HTC First flops. Facebook knows what it's doing.

Accept a friend request for deeper research
After the world's most hyped IPO turned out to be a dunce, most investors probably don't even want to think about shares of Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

Read/Post Comments (0) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2347116, ~/Articles/ArticleHandler.aspx, 9/29/2016 3:06:49 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,208.07 -131.17 -0.72%
S&P 500 2,158.50 -12.87 -0.59%
NASD 5,286.71 -31.83 -0.60%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/29/2016 2:51 PM
FB $128.35 Down -0.89 -0.68%
Facebook CAPS Rating: ***
GOOGL $804.73 Down -5.33 -0.66%
Alphabet (A shares… CAPS Rating: *****
T $40.88 Up +0.03 +0.07%
AT and T CAPS Rating: ****