Why Facebook Home Is Good for Apple

Facebook (NASDAQ: FB  ) finally released a new mobile phone app called Home, which isn't a full Facebook smartphone like some people wanted, but a step in that direction for the social media company. What it does is turn your Google (NASDAQ: GOOGL  ) Android phone into a giant Facebook app with constant updates.

At first, this may look like a positive step for Facebook or even another compelling reason to buy an Android phone. But I think it highlights the problems for both and will push consumers toward Apple (NASDAQ: AAPL  ) .

Exacerbating Android's problems
When Google created Android, the model was that it would give away the code (open source) in the hope that more people would use its other services like search, Gmail, Google Play, etc. As more versions of Android have been released and device manufacturers modify, or fork, the software, it dilutes the experience and becomes less of a benefit for Google. Facebook shows the weakness in Android because it essentially bypasses Google to make Android a Facebook device.

Amazon made a similar move when it launched the Kindle on a heavily forked version of Android. The company bypassed Google's built-in ecosystem for its own ecosystem, which suited its own goals, which is the danger of creating open-source software.

The problem with so many different versions of Android and varying levels of modification is that it dilutes the experience for the user. An iPhone user knows how to use any other iPhone but every Android phone is different. The worst thing for Google is that a heavily forked Android device may not even use the programs Google was trying to promote in the first place.

All Facebook, all the time
I have a Facebook account, but I've said before that I'm about ready to drop it. I just don't need useless updates from people I don't talk to on a regular basis. And I definitely don't need those updates on my home screen. 

I think Facebook Home runs the risk of overloading people with too much social media. Facebook is beyond the point where it's a fun new app and it will eventually go too far. Maybe this is part of that breaking point for users.

It's all about the experience
Where Apple has the lead over Android and now Facebook is in its consistent and elegant user experience. I think this highlights that difference and will comfort consumers who will become increasingly overwhelmed by the number of choices from Android.

Android offers a greater selection of devices, but it isn't the same experience every time. For those who value consistency and ease of operation, Apple is still the way to go. I think Facebook Home only adds to the confusion about Android and will push users toward Apple.

Got Apple? Get smart.
There's no doubt that Apple is at the center of technology's largest revolution ever, and that longtime shareholders have been handsomely rewarded with over 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

Read/Post Comments (0) | Recommend This Article (7)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2348574, ~/Articles/ArticleHandler.aspx, 9/28/2016 4:37:52 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 7 hours ago Sponsored by:
DOW 18,228.30 133.47 0.74%
S&P 500 2,159.93 13.83 0.64%
NASD 5,305.71 48.22 0.92%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/27/2016 4:00 PM
AAPL $113.09 Up +0.21 +0.19%
Apple CAPS Rating: ****
FB $128.69 Up +1.38 +1.08%
Facebook CAPS Rating: ***
GOOGL $810.73 Up +8.08 +1.01%
Alphabet (A shares… CAPS Rating: *****
AMZN $816.11 Up +16.95 +2.12% CAPS Rating: ****