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Risk and professional services firm Aon (NYSE: AON ) and soccer club Manchester United (NYSE: MANU ) inked a new business agreement that will extend the companies' previous relationship for another eight years. Aon will provide talent development, risk management, and other consulting, according to a press statement from the company.
Aon will also win naming rights to Manchester United's training center, which will be called the Aon Training Complex. Furthermore, Aon will assume the role of Presenting Partner at Manchester United's pre-season tours over the eight-year extension.
Aon's Global Chief Marketing and Communications Officer, Phil Clement, spoke of the brand advantages earned by teaming up with the world-renowned soccer club. In the statement he said, "The first phase of our relationship [with Manchester United] brought Aon an explosion in brand awareness. This phase of our partnership is a more holistic approach where we can use our expertise and create a global dialogue and knowledge share around the fields of talent, health care, risk, retirement, and data and analytics to help deliver great performance and great results."
Shares of Manchester United received a bounce from the news, gaining more than 3% on Monday.