Why It's Time to Buy Apple

Just last September, investors were anxious to load up on more shares of Apple (NASDAQ: AAPL  ) as it approached its 52-week high. Now, several months later, investors are bearish on Apple -- even as Apple trades for a mind-boggling low P/E of 10. So why aren't investors buying now?  

When thinking about Dell (UNKNOWN: DELL.DL  ) and the post-PC world we live in today, investors really have nothing to fear about Apple. The company remains the leader in technology today and will be for some time to come.

Borrowing from Michael Saylor, CEO of Microstrategy, Fool contributor Kevin focuses on how Apple has become more than a technology company: It's become a fashion statement. And when analyzing the Chinese market and the Chinese consumer, that perspective becomes even more important. Digging through Apple's dealings with China Mobile (NYSE: CHL  ) and the smartphone market, investors can easily see how Apple may be ready to pop once again thanks to Chinese demand.

To learn more about why Apple is a best buy today, watch the video below.

There's no doubt that Apple is at the center of technology's largest revolution ever, and that longtime shareholders have been handsomely rewarded with over 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.


Read/Post Comments (6) | Recommend This Article (6)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 09, 2013, at 4:52 PM, kpscott wrote:

    Would love to watch this, but I'm at work! Please don't go to a content delivery system that depends on video.

  • Report this Comment On April 09, 2013, at 5:04 PM, garysund wrote:

    Yes I agree it is time to buy and I have been doing just that. Adding to the shares I already had for several years. It is too bad that apple has had so much bad press in the last few months it has made people either sell the shares they have owned or not want to ever own shares. It is as if they think Apple is going into bankruptcy. LOL

    It looks as if just about everyone is waiting in the wings to jump in if something wonderful happens. Then of course there will be a giant run up of the stock again. Because trust me, something wonderful is just around the bend.

  • Report this Comment On April 09, 2013, at 5:13 PM, Indievestor wrote:

    I've been buying small amounts of Apple, as well. Anything below $500 seems like a real bargain, and at $430, a steal!

  • Report this Comment On April 09, 2013, at 5:14 PM, thunderboltnova wrote:

    People are bearish since Apple lost its innovator and still has not been able to replace him. It's not rocket science, just study the history of Apple over the past 15 years. You're basically buying a company based on cash and old products. Why not buy BAC instead since they have plenty of cash in the bank literally.

  • Report this Comment On April 09, 2013, at 5:41 PM, deasystems wrote:

    @thunderboltnova: "... Apple lost its innovator…"

    No, it has not. Apple has hundreds of innovators and dozens of "chief" innovators. Why believe FUD, thunderboltnova?

  • Report this Comment On April 09, 2013, at 6:11 PM, tkell31 wrote:

    How many times a day can you post exactly the same thing? Apple's a good buy, but the days of it being a great buy are over because of its size. Could it double from here in a few years? Probably, but it could also easily be at $520-550 three years from now if the PE stays at 10ish. Not exactly a gain to get excited about when you consider if it doesnt execute it could drop from here.

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