According to Credit Suisse, user behavior between tablets and PC is strikingly similar, yet tablet ad prices remain 20% to 40% below what PC ad prices command. As marketers continue to embrace mobile advertising more wholeheartedly, it could mean a boom in mobile advertising prices across the board. In this video, Motley Fool contributor Steve Heller discusses why Google (NASDAQ: GOOG ) is in the best position to benefit from a mobile ad spending boom.
As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.