Are Mobile Ad Prices Set to Skyrocket?

By Steve Heller – Apr 9, 2013 at 8:30PM

NASDAQ: GOOGL

Alphabet

Market Cap

$2.5T

Today's Change

(0.21%) $0.43

Current Price

$207.57

Price as of August 27, 2025, 3:58 p.m. ET

In terms of user behavior between tablets and PCs, it seems pretty likely.

According to Credit Suisse, user behavior between tablets and PC is strikingly similar, yet tablet ad prices remain 20% to 40% below what PC ad prices command. As marketers continue to embrace mobile advertising more wholeheartedly, it could mean a boom in mobile advertising prices across the board. In this video, Motley Fool contributor Steve Heller discusses why Google (GOOGL 0.21%) is in the best position to benefit from a mobile ad spending boom.

About the Author

Covering GE and 3D printing at the intersection of business, investing, and what it means for the future of manufacturing. Follow me on Twitter to keep up with the ever-changing 3D printing and industrial landscape by clicking the button below.

XMFTOPDOWN

Erin Miller has no position in any stocks mentioned. Fool contributor Steve Heller owns shares of Google. The Motley Fool recommends Google. The Motley Fool owns shares of Google. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.

View Premium Services