According to Credit Suisse, user behavior between tablets and PC is strikingly similar, yet tablet ad prices remain 20% to 40% below what PC ad prices command. As marketers continue to embrace mobile advertising more wholeheartedly, it could mean a boom in mobile advertising prices across the board. In this video, Motley Fool contributor Steve Heller discusses why Google (GOOG +0.54%) is in the best position to benefit from a mobile ad spending boom.
Are Mobile Ad Prices Set to Skyrocket?
By Steve Heller – Apr 9, 2013 at 8:30PM
NASDAQ: GOOGL
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In terms of user behavior between tablets and PCs, it seems pretty likely.
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Covering GE and 3D printing at the intersection of business, investing, and what it means for the future of manufacturing. Contributor since December, 2012.
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