Ford's (F 2.12%) turnaround has been one for the history books. In just a few short years, the Detroit icon has gone from the brink of collapse to one of the world's most admired automakers -- without the bailout that was needed to save rival General Motors (GM 3.69%). But has Ford's turnaround run its course? In this video, Motley Fool contributor John Rosevear explains that there's still more to do -- and that Ford is already making one big change that should add billions to its bottom line in just a few years.
1 Good Reason to Buy Ford Now
By John Rosevear – Apr 12, 2013 at 2:00PM
NYSE: F
Ford Motor Company
Market Cap
$51B
Today's Change
(-2.12%) $0.28
Current Price
$12.91
Price as of November 17, 2025 at 3:58 PM ET
The bad news: Ford still has more work to do on its turnaround. The good news: That work is underway. Here's why that makes Ford an intriguing buy right now.
About the Author
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.