Consistency ain't easy to come by in the markets. Still, the Dow Jones Industrial Average (DJINDICES:^DJI) had been on a four-day win streak coming into Friday, and very nearly carried that momentum into the weekend. Ending less than a tenth of a point lower, at 14,865, Wall Street seemed to think that valuations were pretty fair, ahead of major earnings reports next week -- with a few exceptions:

Home Depot (NYSE:HD) got a big boost from a Jefferies analyst today, who raised the price target on the stock by 33%. While today's 2.4% gains were good enough for tops in the Dow, it's simply more of the same for the do-it-yourself home improvement outlet, whose shares have added 45% in the last year. A recovery in the housing market remains the major upside catalyst, but the analyst also thinks management could increase share buybacks.

Fast food behemoth McDonald's (NYSE:MCD), one of the 11 Dow components set to announce earnings next week, added 1.6% Friday, briefly reaching 52-week highs. The company brought back former executive Steve Easterbrook to manage its global brand today. While the position may sound like a breeze -- most consumers seem to have a pretty good idea of what they're getting from Mickey D's -- recent concerns from China about an avian flu health scare threaten to harm the company's image, and its growth in Asia.

Just the second Dow company to report earnings, JPMorgan (NYSE:JPM) shares slipped 0.6% after reporting results this morning. The largest bank in the U.S. reported pretty unimpressive loan numbers: commercial loans were up just 1.2%, and consumer loans actually declined 4.2% in the first quarter. Embattled CEO Jamie Dimon is also in danger of losing his status as chairman of the board, but that announcement may not come until next month. 

Last and least-appreciating, shares of aluminum producer Alcoa (NYSE:AA) lost 1.2% today. It kicked off earnings season on Monday, but results were pretty ho-hum, and the stock lost ground this week. Actually, earnings weren't too shabby -- in fact, they beat estimates -- but revenues fell, and Alcoa's projections for its own growth didn't register as realistic for some analysts.

Fool contributor John Divine has no position in any stocks mentioned. You can follow him on Twitter @divinebizkid and on Motley Fool CAPS @TMFDivine.

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