Will Augmented Reality Drive Apple Stock?

While as a company Apple (NASDAQ: AAPL  ) seems to be getting things right, its stock has continued to languish. Recent patent filings suggest that the company is working on a new technology called Augmented Reality (AR) that may have the potential to be a catalyst. Apple stock, which has tumbled since breaking the $700 level, seems to be stuck in a range lately. Investors who own Apple stock continue to be convinced that shares will recover, yet the Street has turned somewhat against the tech giant.

In the video below, Fool.com contributor Doug Ehrman discuss AR technology; its application by Apple, Google (NASDAQ: GOOGL  ) , and Nokia (NYSE: NOK  ) ; and the potential impact on Apple stock as well as the company.

There's no doubt that Apple is at the center of technology's largest revolution ever, and that longtime shareholders have been handsomely rewarded with over 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. Eric Bleeker, The Motley Fool's senior technology analyst and managing bureau chief, is prepared to fill you in on both reasons to buy and sell Apple and the opportunities left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.


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Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 12, 2013, at 8:48 PM, ScottAtlanta wrote:

    Who took the rest of your books man? or is that all you read? I realize that Fools are laid back folks but....this is bad presentation. Why not leave a big mac wrapper on your desk or a big gulp -- b/c it connotes information....just like empty book shelves --- even it not consciously to the viewer.

    I'm always surprised to hear about Apple's patent ideas that seem to be pursued as others have already brought similar tech to the market or demo'd it. The transparent screen tech has been demonstrated by Samsung ....by it's use of OLEDs -- see it on youtube.

    Can it be possible that Samsung wouldn't patent this idea and technology? I find that nearly impossible to believe. If not, Samsung needs to hire me at 5 mill a year so I can look at their new tech and say "patent it," so they don't forget to do this.

  • Report this Comment On April 13, 2013, at 8:48 AM, GhostdogWarrior wrote:

    Awesome.. I like paying for something that will give me more advertizing

  • Report this Comment On April 14, 2013, at 1:04 AM, singaporenick wrote:

    I think in "mylove4life45"'s case,it is a matter of it takes a moron to see a moron.

    It's a pity there is such a low level of intellectual discourse on this site.

  • Report this Comment On April 14, 2013, at 9:27 PM, Tellthetruth100 wrote:

    >>>There's no doubt that Apple is at the center of technology's largest revolution ever,<<<

    There's no doubt that the Motley Fool is another ignorant fool who thinks Apple is revolutionized technology LOL.

    Apple was built on theft and Steve Jobs was very good at brainwashed naive consumers. Apple didn't invent iPhone, iPad,iPod, All Apple did was steal everyone's products and making them their own then sue them.

    The True Marketeer and Shady Backstabber.

    "Suing Someone You Stole the Design from To Begin With."

    See Samsung Prototype Smartphones before iPhone--

    Google► ""Samsung Reveals its Pre-iPhone Concepts:10 Touchscreen Devices"

    -----

    Google► "Behold Samsung’s “iPad”– Made in 2006 ",,,,,5 years later, Steve Jobs came out with an iPad. iPad was a stolen design of Samsung's "Digital Photo Frame" that unveiled in 2006 at the LAS VEGAS Electronic show(CES)-

    The"Digital Photo Frame" was given to a guest attendant-Steve Job as a gift by Samsung VP then 5 years later,a backstabber Steve Job bite the hand that feeds him

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