Ford Can Survive, by Becoming More Japanese

Ford (NYSE: F  ) is in between a rock and a hard place with the new era of car buyers who are demanding ever more fuel0efficient engines. Ford has historically been a manufacturer of big, heavy trucks and SUVs with fuel-hungry engines. That's been great for shareholders, as trucks and SUVs are higher-profit-margin vehicles, but now Ford has to adapt or die. 

Meanwhile, Japanese automakers have done very well in the new age of demand for miserly fuel economy. According to, six of the top 10 vehicles sold in the U.S. in 2012 were by Japanese automakers, and the three vehicles that grew sales the fastest on the list were all high-mpg sedans. 

Fortunately for investors, Ford is inventing quickly, and its new EcoBoost engine already comprises a large percentage of F-150 sales.

Check out the following video for more details.

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  • Report this Comment On April 14, 2013, at 11:41 PM, herky46q wrote:

    Is the EcoBoost series of engines getting the claimed fuel economy?

  • Report this Comment On April 15, 2013, at 2:48 AM, btc909 wrote:

    Fix the liar mileage on the C-Max. I'm sure local city cops wouldn't tolerate drivers cruising around town driving like someone over the age of 85 to get that claimed 47 MPG. Otherwise it was a nice car.

  • Report this Comment On April 15, 2013, at 2:56 AM, folly5555 wrote:

    Interesting article but I don't think Ford needs to be more Japanese to survive. More European, but not Japanese. We've seen this in the past with Ford when they debut the ever failing Mercury lineup. Mercury was essentially developed to compete with the Japanese automakers by Ford and we all know how well that turned out.

    Ford has been pushing for more European designs and they have done so successfully.

    Fuel economy is important. But we all know why people ignore domestic brands when shopping for a new car. Quality control and durability.

    If Ford and GM can figure those out, then they can survive.

    Fortunately we are seeing more progress from Ford than GM.

  • Report this Comment On April 15, 2013, at 3:35 AM, sisterella wrote:

    What dont need more cars on the road so more pollution, people in debt, accidents ,etc. We need more public transportations like the trains. From what I've learned that Ford bought out all the railroad systems in the 40's(Im not sure if the date is right)Ford did this to stop the train systems so that people would buy cars.

  • Report this Comment On April 15, 2013, at 3:45 AM, loverofyahshua wrote:

    Ford already mfg's a diesel, in Europe, which IS a fuel savor. There is a cash flow milking, of American people. I once owned, a 1977 Chevy Chevette. Which delivered 37 mpg. 36 years ago. When the UFO's begin 2 land on earth, BIG Oil money making, will cease.

  • Report this Comment On April 15, 2013, at 5:33 AM, wkndtech wrote:

    Americans love BIG Automobiles and Trucks, and no matter how the economy is they are going to keep un buying thse BIG and Expensive Automobiles and trucks, What the American Auto industry needs to do in order to survive, is to shy away from Their big and bulky Designs of Automobiles and create a smaller than their original designs and make it look Asian, or European, and yes have the ability to save gas or better than their Asian or european counterparts. One thing I can tell you is that have more accessories on their vehicles, than their Asians or Europeans counter parts and you will see that they will not just survive but will outsell all Asian and European cars.

  • Report this Comment On April 15, 2013, at 7:05 AM, wings12 wrote:

    In 2012, the Ford Focus was the #1 selling car in the world! They beat out the Toyota Corolla. The Ford Focus has better fuel economy than the Toyota Corolla and other Japanese compacts in its class. The Ford Fiesta also beats the Toyota Yaris and most of the other Japanese subcompacts in its class.

  • Report this Comment On April 15, 2013, at 7:06 AM, wings12 wrote:

    Hopefully Ford doesn't get too much the the Japanese car companies at this point and recall the most vehicles..... Toyota has recalled the most vehicles in 3 of the past 4 years. They were 2nd in 2011 behind Honda and lead in 2013 too.

  • Report this Comment On April 15, 2013, at 10:46 AM, CC2112 wrote:

    When was this article written, 1975?

    First, all the American car companies have long ago adopted many of the Japanese management & production models; which, came from an American after we ignored him, W. Edwards Deming.

    Second; Mercury was created to compete w/ the Japanese? Fascinating science fiction, that.

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