Search giant Google (NASDAQ:GOOGL) recently outlined plans to expand its Google Fiber service to Austin, Texas. That represents a disruptive threat to local incumbent cable providers such as Time Warner Cable (NYSE:TWC) and AT&T (NYSE:T). Austinites will probably switch en masse to the new service, which will hurt both Time Warner and AT&T. Ma Bell promptly responded by announcing its own intention to build a gigabit fiber optic service if it could wrangle the same incentives as Google.

In the following video, Austin-based Fool contributor Evan Niu, CFA, explains why he's excited to ditch his cable company.

Fool contributor Evan Niu, CFA, has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.