What are the most valuable brands in technology today? In this video, Andrew Tonner lists the top five in tech, as rated by Interbrand:

  1. Apple, worth an estimated $76.5 billion.
  2. IBM, at $75.5 billion.
  3. Google, at $69.7 billion.
  4. Microsoft, at $57.9 billion.
  5. Intel, at $40 billion.

Andrew explains why brand value is so important to these companies -- specifically, how it helps each company distinguish itself and how it keeps customers hooked. Check out the video for more details.

Andrew Tonner owns shares of Apple. The Motley Fool recommends Apple, Google, and Intel and owns shares of Apple, Google, Intel, IBM, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.