Online retailing is touting same-day-delivery service. In this video, Austin Smith makes the case that same-day delivery is nothing more than a headline-grabber. Online retailers may feel a need to offer this service to be competitive, but Austin says shoppers are more focused on free delivery, price, and selection -- and he believes Amazon.com rules the roost in these metrics.

Austin Smith owns shares of Google and eBay. Jeremy Phillips owns shares of Google and Amazon.com. The Motley Fool recommends and owns shares of Amazon.com, eBay, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.