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The IPO market is catching a big fish this week. SeaWorld Entertainment plans to price its offering on Thursday night -- and begin trading on Friday morning -- under the ticker symbol S-E-A-S.
It's naturally a great time for a park operator to go public. Cedar Fair (NYSE: FUN ) and Six Flags (NYSE: SIX ) have recently hit fresh highs, and investor appetite for recognized consumer brands is strong.
In this video, Rick -- backed by a Discovery Cove stuffed animal in the background -- goes over a few things that investors will need to watch out for as SeaWorld plans to offer 20 million shares between $24 and $27 apiece.
Between the lofty valuation and its relatively inferior yield when compared to Cedar Fair and Six Flags, this IPO may not make the big splash that IPO speculators are hoping for.
SeaWorld may fare well as a result of brand recognition, but the best investing approach is to choose great companies and stick with them for the long term. The Motley Fool's free report "3 Stocks That Will Help You Retire Rich" names stocks that could help you build long-term wealth and retire well, along with some winning wealth-building strategies that every investor should be aware of. Click here now to keep reading.