According to a survey conducted by MKM partners, BlackBerry (NASDAQ: BBRY) and Nokia (NYSE: NOK) have done a terrible job of getting the word out that they have modernized their smartphone offerings. Out of the 1,500 U.S. consumers surveyed, nearly 83% of respondents were unaware that BlackBerry had released BlackBerry 10, its freshly minted mobile operating system. On the Microsoft (NASDAQ: MSFT) Windows Phone side, about 61% of respondents didn't have a clue that Windows Phone 8 was available. In this video, Motley Fool contributor Steve Heller weighs in about the survey and what he thinks both companies need to do right now.
Nokia's been struggling in a world of Apple and Android smartphone dominance. However, the company has banked its future on its next generation of Windows smartphones. Motley Fool analyst Charly Travers has created a new premium report that digs into both the opportunities and risks facing Nokia to help investors decide if the company is a buy or sell. To get started, simply click here now.