Above All Else, BlackBerry and Nokia Need to Raise Awareness

According to a survey conducted by MKM partners, BlackBerry (NASDAQ: BBRY  ) and Nokia (NYSE: NOK  ) have done a terrible job of getting the word out that they have modernized their smartphone offerings. Out of the 1,500 U.S. consumers surveyed, nearly 83% of respondents were unaware that BlackBerry had released BlackBerry 10, its freshly minted mobile operating system. On the Microsoft (NASDAQ: MSFT  ) Windows Phone side, about 61% of respondents didn't have a clue that Windows Phone 8 was available. In this video, Motley Fool contributor Steve Heller weighs in about the survey and what he thinks both companies need to do right now.

Nokia's been struggling in a world of Apple and Android smartphone dominance. However, the company has banked its future on its next generation of Windows smartphones. Motley Fool analyst Charly Travers has created a new premium report that digs into both the opportunities and risks facing Nokia to help investors decide if the company is a buy or sell. To get started, simply click here now.

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Comments from our Foolish Readers

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  • Report this Comment On April 16, 2013, at 10:47 PM, Oril wrote:

    Once again you fools have omitted an inconvenient truth.

    The survey was conducted before Blackberry 10 was released in the US,

    Just because motley fools repeat BS like this dozens of times doesn't change the fact that BS still stinks. Get a real job.

  • Report this Comment On April 17, 2013, at 12:47 AM, misledbyfools wrote:

    I second the above sentiments by Oril.

    The fools cannot be trusted to provide honest facts in their posts.

    I don't think the authors even believe their own words.

    The author probably realizes that The Motley Fool will only post articles that support their investment positions.

    The Motley Fool is long apple and google.

    Reader Beware, they will mislead you if you let them.

  • Report this Comment On April 17, 2013, at 1:01 AM, rokspa wrote:

    Only fools will read from Fools.

  • Report this Comment On April 17, 2013, at 1:41 AM, ctyank99 wrote:

    Microsoft need to start marketing WP 8! They have tons of cash... put some of it to good use...

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