Given that you clicked on this article, it seems safe to assume you either own stock in Associated Banc-Corp. (NASDAQ:ASBC) or are considering buying shares in the near future. If so, then you've come to the right place. The table below reveals the nine most critical numbers that investors need to know about Associated Banc-Corp stock before deciding whether to buy, sell, or hold it.

While Associated is a relatively new company, founded in 1970 when three banks in Northeastern Wisconsin merged, it traces its roots back to 1861 through its branch in Neenah, Wisconsin -- click here to read more about the history of Associated. Following a number of later mergers and acquisitions -- the most significant of which was the merger with First Financial (which itself was a consolidation of multiple Wisconsin-based lenders) -- Associated has grown into a major banking powerhouse in the region. At the end of last year, it boasted $23.5 billion in assets on its balance sheet.

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As you can see in the table above, Associated struggles on a number of fronts relative to the 100-plus banks analyzed for this series. Its net interest margin of 3.3% comes in below the sample's average by 40 basis points. Its efficiency ratio comes in markedly higher. And finally, its return on equity under performs its peers despite the fact that it uses more leverage.

On the other side of the equation, Associated derives a healthy 34% of its revenue from noninterest sources, suggesting that it could perform comparatively better if interest rates remain depressed. The bank has also consistently grown its tangible book value over the last few years. And lastly, its net income, while still well below its pre-financial crisis peak, has mounted an impressive reascent over the last three years.

John Maxfield has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.