According to a recent Raymond James survey, Apple (NASDAQ: AAPL ) users are more likely to upgrade compared to Google Android users. Also, the survey reinforced the fact that Apple's retention rate remains higher than the competition at 81.4%. In this video, Motley Fool contributor Steve Heller discusses how a strong retention rate coupled with the Apple halo effect gives investors a ripe opportunity over the long term.
There is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.