Why I Finally Added Apple Stock to My Portfolio

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Over the past six months, to say Apple (NASDAQ: AAPL  ) stock has fallen from grace seems a massive understatement. To be sure, take a look at Apple's dismal performance next to the respectable gains offered by the S&P 500 over the same interval:

AAPL Total Return Price Chart

Source: AAPL Total Return Price data by YCharts.

Ouch! That's nearly 43% of frustrating underperformance turned in by a company, which, curiously enough, managed to earn nearly $42 billion (yep, with a "b") on almost $165 billion in revenue during 2012 alone.

Why buy now?
So why, oh why, did I buy shares of Apple in my personal portfolio for the first time last week? After all, truly Foolish investors know you should never buy a stock simply because it fell, especially since much of the time those stocks have been punished for a reason.

Even so, we should also recognize short-term fluctuations are wildly unpredictable. So let's zoom out a little, shall we?

Take a look at what Apple has done over the past five years relative to the S&P 500:

AAPL Total Return Price Chart

Source: AAPL Total Return Price data by YCharts.

Sure, the index didn't do half bad by gaining nearly 34% over the last half decade, but the fact remains that Apple has absolutely crushed it over the longer term by nearly tripling investors' money over the same period.

Even still, Apple's share price to date doesn't mesh with its ever-increasing levels of profitability. For example, check out how quickly the company has grown its revenue, book value, and diluted earnings per share since then:

AAPL EPS Diluted TTM Chart

Source: AAPL EPS Diluted TTM data by YCharts.

So what's the problem? For one, investors certainly didn't take too kindly to Apple's earnings per share leveling off toward the end of the above chart, and that largely resulted in the aforementioned mass exodus from the stock of a company that could formerly do no wrong. This should have come as little surprise, though, when we consider the mathematical impossibility of any company indefinitely keeping up that breakneck pace of growth.

However, thanks to the market's manic nature, I'm convinced the sell-off in Apple stock over the past several months has been ridiculously overblown. As it stands, shares of Apple currently trade for a mouth-watering 9.7 times trailing earnings and just 8.7 times forward estimates. In addition, the company boasted an incredible $137 billion in cash and investments on its balance sheet with no debt at the end of the most recent quarter. If that weren't enough, Apple shareholders can also look forward to collecting a 2.5% dividend, which amounts to a payout ratio of just 12%.

Moving forward
With this in mind, who's to say Apple will be able to maintain its incredible levels profitability from here on out? And what's to stop Android-based competitors from the likes of Samsung and Google (NASDAQ: GOOGL  ) from eating Apple's lunch over the long term? For instance, as I pointed out in February, Android-powered smartphone shipments from Samsung have easily outpaced Apple in the global market recently, and Apple has experienced its fair share of challenges getting its higher-priced devices to gain traction in key emerging markets like China.

Image source: Apple. 

Even so, it's easy to forget despite selling fewer phones than Samsung, Apple still managed to nab more than 70% of all smartphone profits last year.

In China, as fellow Fool Chris Neiger pointed out recently, Apple has plenty of room to correct its course in the region when we note its devices aren't even available on China's largest mobile network in China Mobile (NYSE: CHL  ) . Not yet, anyway.

Furthermore, the bear case also largely ignores that Apple is due to refresh its iPhone line in the near future, and it's a safe bet Cupertino has its massive eyes on the untapped growth potential for new, innovative products down the road. Possible imminent contenders include gadgets such as an iWatch, iTV, and perhaps even a number of devices featuring game-changing flexible displays.

In the end, while the recent pullback admittedly made my decision easier, there's just too much to like about Apple's business over the long haul for me not to love it from an investment standpoint. And that, my fellow Fools, is why Apple stock will remain one of my personal holdings for the foreseeable future.

Of course, I also know there is a debate raging as to whether Apple remains a buy. If you'd still like to learn more, the Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple and the opportunities left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

Read/Post Comments (2) | Recommend This Article (7)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 16, 2013, at 2:53 PM, WineHouse wrote:

    Gee whizzzz. So some investors think sector profit share is at least as important as retail market share. If Fancyschmancie Luxurystuff only sells 1000 units a year at profit margin resulting in $5000 per unit, while Massmarket Goodstuff sells 100,000 units per year (100 times as many), but only gets profit of $45 per unit, which company would YOU want to own????? Sometimes market share creates a "moat" -- as Warren Buffett would call it -- but sometimes it doesn't. Sometimes luxury brands create their own kinds of "moats." Statistics never lie, but boy oh boy they can be misinterpreted and taken out of appropriate context and thereby used to speciously support falshoods. CAVEAT EMPTOR when you get advice from anybody. And that includes me.

  • Report this Comment On April 23, 2013, at 3:00 PM, NalaHunter wrote:

    I have just dumped my entire Apple stock ....

    Back in the 80’s IBM licensed the PC to anyone who wanted to manufacture computers in order to gain market share, and Microsoft went along for the ride. Apple had a different tactic and decided not to license to anyone else in fear of profit losses. At the time the Apple operating system was way ahead of the IBM / Microsoft coalition and the Apple II revolutionized personal computing.

    "The computer was never the problem. The company's strategy was. Apple saw itself as a hardware company. In order to protect our hardware profits, we didn't license our operating system. We had the most beautiful operating system, but to get it you had to buy our hardware at twice the price. That was a mistake. What we should have done was calculate an appropriate price to license the operating system. We were also naive to think that the best technology would prevail. It often doesn't." Steve Wozniak, Apple co-founder

    But cheap IBM PC computers propelled sales in a down turned market, eventually dominating the market and by 1997 Apple was completely bankrupt. Microsoft had to bail them out to the tune of a $150 Billion. Just imagine the world today if Apple had made the right decision - the Mac would be the most prolific used technology on the planet.

    In 2007 the iPhone was the best cellular operating system and revolutionized cellular handset technology. Once again Apple was ahead of the game.

    Now imagine if Apple made the decision to license the iPhone operating system to other manufacturers before Google released Android as open source back in 2008.

    Seasoned investors will disagree with your sentimental buy of Apple stock. No matter what they try and do now, they have already lost out ... again.

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